Navigating the Future: Why AI Won’t Replace Travel Agents


Kolkata (West Bengal), [India], June 26, 2024: In an era where artificial intelligence (AI) is transforming industries, the travel sector stands at the crossroads of innovation. While AI has revolutionised content creation, software development, video editing and other areas, there remains a resilient segment that defies automation—the role of a travel agent. 

Mayukh Paul, Executive Director of BreakBag Holidays Private Limited, asserts the human touch in travel services remains irreplaceable. Let’s explore why AI, despite its prowess, cannot fully replace travel agents and how this symbiotic relationship benefits both travellers and the industry.

The Human Connection

Travelling isn’t just about booking flights and hotels; it’s about experiences, emotions, and personal connections. Travel agents provide the human touch that algorithms lack. They understand travellers’ preferences, recommend hidden gems, and tailor itineraries to suit individual needs. Whether it’s a honeymoon, a family vacation, or a solo adventure, travel agents offer personalised guidance that transcends mere data points.

Crisis Management: Real-Time Problem Solvers

Emergencies strike unexpectedly—a lost passport, a missed connection, or a sudden plan change. In these critical moments, AI falls short. Travel agents step in as real-time problem solvers. Their expertise, empathy, and resourcefulness ensure that travellers navigate crises smoothly. Whether rebooking flights or arranging alternative accommodations, travel agents provide invaluable support.

Offbeat Exploration

AI relies on existing data and patterns, but travel agents venture beyond the beaten path. Offbeat destinations, remote villages, and uncharted territories—these are the realms where GPS falters. Travel agents curate unique experiences, connecting travellers with authentic local culture and untamed landscapes. Their firsthand knowledge unlocks hidden treasures that algorithms overlook.

The Hybrid Approach: AI and Human Synergy

Mayukh Paul advocates for a balanced approach. To stay competitive in the AI vs. human race, travel companies must embrace technology. BreakBag Holidays Private Limited, for instance, leverages AI for efficiency—automating routine tasks, analysing trends, and streamlining processes. However, the heart of their service remains human. Travel agents complement AI, ensuring that travellers receive personalised attention while benefiting from technological advancements.

BreakBag Holidays since 2015 A Journey Beyond Borders

BreakBag Holidays Private Limited believes that travel is a birthright—an opportunity for every person to explore the world. Since 2015, they’ve silently championed affordability, making travel accessible to all. While South East Asia remains a conventional destination, BreakBag boldly promotes the unexplored—North East India, Arunachal Pradesh, Nagaland—and ventures into the international arena, including the CIS countries like Azerbaijan, Belarus, Georgia, Kazakhstan, Kyrgyzstan etc, whose beauty which have the potential to turn out the Indian travellers.

In conclusion, AI may enhance efficiency, but it cannot replace the soulful guidance of travel agents. As travellers embark on their adventures, they’ll continue to seek that personal touch—the assurance that someone understands their wanderlust. 


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