Gurgaon (Haryana), [India], May 31, 2024: Soulweaves, a brand dedicated to sustainable and handcrafted sarees, with their innovation of the “Ready Steady Go” collection, offers the timeless beauty of sarees with unprecedented ease and comfort. The “Ready Steady Go” collection caters to the busy woman who desires elegance without the hassle. The collection caters to the busy woman who desires elegance without the hassle which is redraped allowing you to wear it in under one minute.
Founded in 2016, Soulweaves is a labor of love dedicated to reviving the art of handloom weaving in India. Their commitment to meticulous craftsmanship extends from sourcing natural fibers to collaborating with skilled artisans across the country. Every piece, from sarees to shawls, is meticulously crafted using traditional techniques and ethically produced. Soulweaves ensures that each weave tells a story, preserving a rich cultural heritage.
The “Ready Steady Go” is crafted from 100% fine cotton, they provide unparalleled comfort and embody Soulweaves’ dedication to eco-conscious practices. Skilled artisans meticulously weave these garments by hand, ensuring impeccable quality and exquisite details. By supporting these age-old traditions, Soulweaves empowers local communities and celebrates the rich tapestry of Indian textiles.
One of the most convenient features of the “Ready Steady Go” collection is the integrated underskirt. This eliminates the need for multiple layers and finicky pins, making draping a breeze. Whether you’re a seasoned saree enthusiast or a curious newcomer, achieving the perfect drape has never been easier.
Swati Kapoor, the founder of Soulweaves, is an alumna of the National Institute of Fashion Technology, Hyderabad. Her passion for textiles led her to pursue a career in garment manufacturing and export management, defying industry norms. This experience, combined with her love for traditional Indian textiles, laid the foundation for Soulweaves – a brand dedicated to sustainable fashion and empowering artisans.
Sustainability is at the heart of Soulweaves’ philosophy. By using natural fibers and traditional handloom techniques, the brand minimises its environmental footprint while supporting local communities.
Looking ahead, Soulweaves envisions a future where the “Ready Steady Go” collection empowers a new generation of women to embrace the saree. By offering effortless elegance and celebrating sustainable practices, they hope to bridge the gap between tradition and modern living. This collection serves as a stepping stone, enticing women to explore the rich world of sarees and discover the beauty and empowerment they offer. Soulweaves aspires to not only revive the art of handloom weaving but also create a community that values conscious fashion and celebrates the artistry woven into every thread.
To learn more, please visit https://soulweaves.com/
